ABBY McGRATH —VISUAL DESIGNER & MULTIDISCIPLINARY CREATIVE  —



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The following work has been completed during my time at WakeWater, a Toronto-based functional beverage company.
As Brand and Design Manager, I’ve had the opportunity to lead and collaborate on a wide range of projects, from packaging design and product photography to creative direction and brand development.


PACKAGING DESIGN

COSTCO PACKAGING - ELECTROLYTE 30 PACK
SPRING 2025




TANGARINE - PACKAGING REFRESH
SUMMER 2025




ELECTROLYTE PRODUCT LINE
FALL 2024
Electrolytes launched in the Fall of 2024, with a design refresh following shortly after in the winter of 2024.





PRODUCT LAUNCHES/SHOOTS

During my time at WakeWater, I have had the opportunity to lead and direct the launches of many new products and flavours. Below are some highlights from these launches! All directed and photographed my myself.



instagram, linkedin, spotify